Job Description
Are you a data-driven marketing professional passionate about search engine optimization? Apex Digital Solutions is seeking a highly skilled Senior SEO Specialist to lead our organic growth initiatives in New York. In this pivotal role, you will define and execute SEO strategies that elevate our brand visibility and drive measurable traffic growth across all digital touchpoints.
We are looking for a visionary thinker who stays ahead of algorithm updates and possesses a deep understanding of technical SEO, content strategy, and data analytics. If you are ready to make a significant impact in a dynamic environment, we want to hear from you.
Responsibilities
- Develop and implement comprehensive SEO strategies to improve organic rankings and increase web traffic.
- Conduct in-depth keyword research and competitor analysis to identify high-value opportunities.
- Oversee technical SEO audits, including site speed, crawlability, and indexation issues.
- Collaborate with content teams to optimize existing assets and develop SEO-friendly content calendars.
- Lead link-building campaigns using ethical, white-hat techniques to build domain authority.
- Monitor performance metrics using Google Analytics and Search Console to report on ROI and campaign health.
- Stay updated on the latest Google algorithm updates and industry trends to advise stakeholders.
Qualifications
- Minimum of 4 years of proven experience in SEO, preferably within a digital agency or high-growth startup environment.
- Strong command of SEO tools such as SEMrush, Ahrefs, Moz, and Google Analytics 4.
- Deep knowledge of on-page, off-page, and technical SEO best practices.
- Proficiency in HTML, CSS, and basic JavaScript for technical implementation.
- Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Strong communication skills, capable of presenting technical concepts to non-technical stakeholders.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.