Job Description
About Vertex Digital: We are a forward-thinking fintech leader redefining digital discovery. We are seeking a visionary Senior SEO Specialist to drive our organic growth strategy and dominate search rankings. If you have a passion for data-driven marketing and a knack for algorithmic optimization, we want to meet you.
Role Overview: As a Senior SEO Specialist, you will lead technical initiatives, shape our content strategy, and mentor junior team members. You will be the architect behind our visibility in the digital landscape.
Why Join Us?
- Competitive salary and equity package.
- Flexible work environment and remote-first culture.
- Continuous learning opportunities in a rapidly evolving industry.
Responsibilities
- Conduct in-depth technical SEO audits to identify site architecture issues, crawl errors, and performance bottlenecks.
- Develop and execute high-impact link building campaigns to increase domain authority and referral traffic.
- Analyze complex search metrics and user behavior data to refine keyword strategies and content optimization.
- Collaborate closely with content creators and developers to ensure semantic structure and schema markup are optimized.
- Monitor algorithm updates and proactively adjust strategies to maintain and improve search rankings.
- Generate monthly performance reports and actionable insights for stakeholders.
Qualifications
- 5+ years of proven experience in SEO, with a track record of improving organic traffic and rankings.
- Deep proficiency in Google Analytics 4, Google Search Console, and third-party SEO tools (e.g., Ahrefs, SEMrush, Moz).
- Strong understanding of HTML, CSS, and basic JavaScript for on-page optimization.
- Experience with technical SEO, including site speed optimization, mobile responsiveness, and structured data.
- Excellent analytical skills with the ability to interpret data and translate it into actionable business strategies.