Job Description
Are you a results-driven SEO strategist looking to make a tangible impact on a high-growth brand? Apex Digital Solutions is seeking a Senior SEO Specialist to lead our organic growth initiatives in San Francisco.
In this pivotal role, you will own the SEO strategy, driving traffic, visibility, and conversions through technical excellence and data-driven content optimization. You will work at the intersection of creative storytelling and technical engineering to dominate search rankings.
What You Will Do:
- Lead end-to-end SEO campaigns, from technical audits to on-page optimization and off-page link building.
- Analyze complex data sets to identify trends, opportunities, and areas for improvement.
- Collaborate with content teams to develop keyword strategies that resonate with target audiences.
- Optimize website architecture for maximum crawlability and indexability.
- Monitor algorithm updates and adjust strategies to maintain or improve rankings.
- Present actionable insights and progress reports to stakeholders.
Responsibilities
- Conduct comprehensive technical SEO audits to identify and resolve crawl errors, site speed issues, and structured data problems.
- Develop and execute comprehensive SEO strategies that align with business objectives and drive organic traffic growth.
- Perform in-depth keyword research and competitor analysis to uncover high-value opportunities.
- Manage and oversee link-building campaigns to improve domain authority and referral traffic.
- Monitor key performance indicators (KPIs) such as organic traffic, bounce rate, and conversion rates using Google Analytics and Search Console.
- Partner with developers and UX designers to implement schema markup, site speed improvements, and mobile responsiveness.
Qualifications
- 5+ years of proven experience in SEO, with a strong track record of improving search rankings and driving organic revenue.
- Deep understanding of Google’s core ranking factors and algorithm updates (e.g., Penguin, Panda, Hummingbird).
- Proficiency in using SEO tools such as SEMrush, Ahrefs, Moz, Google Search Console, and Google Analytics 4.
- Strong analytical skills with the ability to interpret data and translate it into actionable business strategies.
- Excellent written and verbal communication skills, with the ability to explain technical concepts to non-technical stakeholders.
- Familiarity with HTML, CSS, and basic JavaScript is a plus.