Job Description
Are you a data-driven SEO strategist with a passion for driving organic growth and brand visibility? Apex Digital is looking for a Senior SEO Specialist to join our elite marketing team in New York City. In this pivotal role, you will lead technical SEO initiatives, optimize content strategies, and leverage analytics to propel our client's digital presence to the top of search engine results.
We offer a dynamic, remote-friendly work culture, competitive benefits, and the opportunity to work with Fortune 500 brands. If you have a knack for deciphering search engine algorithms and a track record of delivering measurable ROI, we want to hear from you.
Responsibilities
- Technical SEO: Conduct in-depth technical audits to identify and rectify website issues, improve site speed, and enhance crawlability.
- Content Strategy: Collaborate with content creators and copywriters to develop SEO-friendly strategies that align with user intent and keyword trends.
- Keyword Research: Perform comprehensive keyword research and analysis to identify high-value opportunities and long-tail keywords.
- Link Building: Execute white-hat link-building campaigns to increase domain authority and improve backlink profiles.
- Performance Analysis: Monitor and report on key SEO metrics (organic traffic, rankings, conversion rates) using tools like Google Analytics and Search Console.
- Competitor Analysis: Monitor competitor strategies and industry trends to stay ahead of the curve.
Qualifications
- Experience: 5+ years of proven experience in SEO, with a strong portfolio of successful projects.
- Technical Skills: Proficiency in technical SEO concepts, including site architecture, schema markup, and canonicalization.
- Tools: Expert knowledge of SEO tools such as Ahrefs, SEMrush, Moz, Google Search Console, and Google Analytics 4.
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Communication: Excellent written and verbal communication skills, with the ability to explain complex technical concepts to non-technical stakeholders.
- Soft Skills: Strong analytical thinking, problem-solving abilities, and a results-oriented mindset.