Job Description
We are seeking a results-driven Senior SEO Specialist to join our innovative team in San Francisco. In this pivotal role, you will lead our organic growth initiatives, ensuring our digital presence remains dominant in a competitive market. You will leverage data-driven strategies to enhance search visibility, drive high-quality traffic, and improve conversion rates across our global platforms.
The ideal candidate is a self-starter with a deep understanding of search engine algorithms, technical SEO best practices, and content strategy. You will collaborate closely with cross-functional teams, including developers, content creators, and product managers, to execute a comprehensive SEO roadmap.
Responsibilities
- Conduct comprehensive technical SEO audits and implement remediation strategies to improve site health, crawlability, and indexability.
- Develop and execute keyword research and content strategies to target high-value search terms and drive organic traffic growth.
- Optimize on-page elements, including meta tags, headings, internal linking structures, and image alt text, to maximize search relevance.
- Analyze web analytics data using Google Analytics 4 and Search Console to identify trends, uncover opportunities, and measure campaign performance.
- Collaborate with the development team to ensure proper implementation of schema markup, site speed optimization, and mobile responsiveness.
- Monitor competitor activities and industry trends to stay ahead of algorithm updates and maintain a competitive edge.
- Train and mentor junior marketing team members on SEO best practices and tools.
Qualifications
- Minimum of 5 years of proven experience in SEO, with a track record of driving measurable ROI in a B2B or SaaS environment.
- Strong proficiency in Google Analytics, Google Search Console, and advanced SEO analytics tools (e.g., Ahrefs, SEMrush, Moz).
- Deep understanding of Google’s Core Web Vitals and technical SEO principles (e.g., site architecture, canonicalization, redirects).
- Excellent analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
- Familiarity with HTML, CSS, and basic JavaScript for technical implementation and troubleshooting.
- Strong communication skills and the ability to influence cross-functional teams and stakeholders effectively.